Using Twitter to Connect with Customers
For quite some time I was not much of a believer in Twitter. I figured you can convey only so much in 140 charechters or less and why would anyone care. Yes, there are services that allow you to shorten your posts and you can link to photos and videos, but what real purpose does it have?
Well, after attending a presentation by Gary Vaynerchuk, author of “Crush It” and the newly released “The Thank You Economy” my perceptions of Twitter have changed darastically. Here is why.
It is projected that Twitter will have at least 200 MILLION users by the end of 2011 sending nearly 1 BILLION “tweets” per week. These tweets contain a tremendous amount of information about the users. From hobbies and interests, to weekend plans, to relationship status and much more.
Gary Vaynerchuck discussed on tactic he used to create a customer for life. Gary, who runs a website that sells wine, started following one of his best customers on Twitter. From following the customer, he was able to learn that the customer was a huge fan of NFL Chicago Bear’s quarterback, Jay Cutler. As a thank you to this person for being such a loyal customer, Gary had a signed jersey sent to the customer’s shipping address (which he had from his previous orders).
What an incredible way to communicate and thank your customers!!!
Now, aside from stalking your friends and customers, there is another hidden jewel within the Twitter-verse. That is the ability to search for Twitter users that have posted a Tweet containing a key word or phrase that you are interested in. From a business standpoint this is HUGE! You can perform searches for things such as “buy an investment home in (your city)” or “moving to (your city)”. To perform the search, just go to http://search.twitter.com and enter in your search criteria. Here are some different search tricks that will help you really zero in on the most reliable and accurate results. (you can find more at http://search.twitter.com/operators)
| “happy hour“ | containing the exact phrase “happy hour”. |
| love OR hate | containing either “love” or “hate” (or both). |
| beer -root | containing “beer” but not “root”. |
| #haiku | containing the hashtag “haiku”. |
| from:alexiskold | sent from person “alexiskold”. |
| to:techcrunch | sent to person “techcrunch”. |
| @mashable | referencing person “mashable”. |
| “happy hour” near:“san francisco” | containing the exact phrase “happy hour” and sent near “san francisco”. |
| near:NYC within:15mi | sent within 15 miles of “NYC”. |
| superhero since:2011-03-14 | containing “superhero” and sent since date “2011-03-14″ (year-month-day). |
If you are to focus on any of these tricks, the ones I recommend you pay special attention to are the NEAR and WITHIN functions. These search functions when used properly will allow you to zero in on a certain city or zip code. For example, if I wanted to search for everyone that has tweeted “real estate investment” within 10 miles of Phoenix, my search would look like this: real estate investment near:Phoenix within:10mi
Another feature that really sets Twitter apart from FaceBook and other social media sites is that you can follow just about anyone without their approval. However they do have the option to BLOCK you if they don’t want to be followed. So if you do start following someone that you don’t know, be careful you don’t jump on them. People will respond much better to positive, helpful information rather than someone trying to sell them something or forcing information down their throat. Become a resource for the person. Build your credibility and if you do this correctly, they will reach out to you for further guidance and support. Guide them to your blog or website for more information.
If I can become a believer in Twitter, I know you can too. And with these powerful tips, you will be able to interact with more people and generate more business. Even within 140 charachters or less.

